A cookie is a small file which asks permission to be placed on your computer’s hard drive, or on your mobile phone or other device. Tracking pixels do not identify individual users, and the analysis of data obtained by tracking pixels is performed on an aggregate basis.
Cookies help us improve our website, by enabling us to monitor the pages you find useful. However, a cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us as detailed above.
Furthermore, when you visit the Site or open one of our emails, we may allow authorized third parties, such as but not limited to ad servers, ad agencies, and ad research firms, to place a unique cookie, pixel, and/or similar technologies on your browser in order to provide you relevant em-om advertisements as you surf the internet. These advertisements may be targeted to you based on information these authorized third parties know or infer about you and include in the cookies placed on your browser, and/or on information about your internet browsing activities gathered through your browser.
We might also use Google Analytics to measure Site usage and improve our users’ experience. The relevant data is provided to us by Google in the aggregate (i.e., individual users are not identified) and allows us to better understand our Site audience. The Google Analytics features might allow us (i) to evaluate and generate reports on certain demographic, behavioral, and interest metrics of users collected by Google, and (ii) to create advertising campaigns based on such metrics.
Users can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings form at https://www.google.com/settings/ads.